Sunday, January 22, 2006

TV Character Blogs

Another little tidbit from USA weekend. Apparently TV show marketers are turning to blogs as the latest way to boost show ratings. They are having their writers (and writer's assistants) create blogs in the voice of characters from whatever show they are promoting.

Some such blogs to check out... (The Office) (How I Met Your Mother) (Grey's Anatomy) (Grey's Anatomy)

Know of any others?

This is kind of a fun idea. What do you think it means for the way we view shows in the future?

I think this is a natural step for TV. Movies have been giving a bigger experience in DVD special features for a while. It's not about just the movie or the TV show anymore. It has to be part of a bigger experience. Heck, after reading The Da Vinci Code, my husband and I played a web quest based on the book that has you exploring the DVC world as a cohort of the main character, Robert Langdon. Not only do you solve various puzzles, but you even have to go to websites and look up artifacts and even make a phone call (yes a real phone call) to gain further clues.

The internet has opened up lots of new possibilities for marketing and experiencing the arts. We've probably only just begun to discover its modes of use.

Back to the full blog...

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